Marketing

EXCLUSIVE: Sony Pictures is putting forth the biggest promotional campaign to date during the pandemic for any major studio wide release with Spider-Man: No Way Home; the global brand marketing value seeing $202M and a billion-plus reach. While that dollar figure is the second highest for a Sony webslinger movie after 2019’s Spider-Man: Far From Home
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The Publicists Guild is out with the TV nominees for its 2022 ICG Publicists Awards, which will be handed out in March. Vying for the Maxwell Weinberg Award for Television Publicity Campaign are the individuals and teams behind Season 2 of the CW’s Batwoman and the inaugural runs of Apple TV+’s Emmy-laden Ted Lasso, Amazon’s
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Imax has named former Lionsgate and Netflix publicity veteran Julie Fontaine as SVP Marketing in what is a newly created position at the large-format exhibitor. She will report directly to Imax chief marketing officer Denny Tu. Fontaine will oversee strategic marketing campaigns and creative for Imax’s global event features lineup as well as product and
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Among film distribution executives in town, there’s a saying about Disney’s theatrical releases, in particular their Marvel titles: That they’re “five quad” movies. What does that mean? Essentially, the Marvel Cinematic Universe titles are known to overindex and perform well beyond the norms of a regular four quadrant demographic tentpole which is aimed at male
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